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Tech copywriting that provides value

Does the following sound familiar?

  • Outdated brochures urgently need to be revised, but you simply don’t have the time.
  • A top offer for a digital advertising campaign is waiting for your approval, but there is no suitable advertising material.
  • The next customer newsletter is due, but ideas for content are sparse.

The list could be extended at will. My experience shows: Many companies lack the time or resources to complete textual content on time and in the desired quality.

I am happy to support you and write texts for your

  • websites
  • direct mailings
  • newsletters
  • flyers and brochures
  • advertisements
  • social media posts

It may take a little while for me to get to grips with your portfolio, your terminology and your specific requirements. However, my many years of professional experience, quick comprehension and structured approach ensure I will take some workload off your shoulders as quickly as possible.

How can I best support you?

How I work:

Let’s assume you need a text for a flyer promoting a new product.

Our briefing session will cover among other things:

Your message: What exactly is it about? What can the product do? What makes it unique?
Target group: Who exactly do you want to address?
Purpose: What do you want the target group to do after reading the flyer?
Use: How will the flyer be used? Will it be offered for download on your website? Will it be displayed at trade fairs or handed over by a sales representative during a customer meeting?
Organizational aspects: Completion date, language (English/German), file format, etc.

I do the necessary research and also talk to your in-house experts before I prepare a draft. You give me feedback on it, which I incorporate into the final version.

I am also happy to make final corrections to the layout version (in a PDF file). And if you need tips on visualization or illustration, I will be happy to advise you on this as well (please see under additional services).